Role: Art Direction | Design | Retail Strategy
Designed for La-Tweeze
Brief: Design a limited edition product and packaging that appeals to a younger audience in the beauty market.
Solution: Researched top trends in the beauty market to determine brand positioning. Concept created was an iridescent, glittery package design featuring a magical unicorn. The tweezers feature an iridescent glow and light up when you press the Swarovski crystal on/off button. The box features an exclusive die-cut window and a mirrored case. Responsible for product and package design from concept to production.
As seen in Urban Outfitters and QVC