Role: Designer
Brief: Design packaging for Theorie’s new Charcoal Bamboo Collection.
Solution: Theorie was seeking to add a new trending collection to their already extensive line of shampoo and conditioners. I was tasked with picking PMS colors for labels that integrated smoothly with Theorie’s twelve existing collections and product lines. The line already included a wide color range but I expanded the spectrum to include black and white fitting in with what consumers visualize when hearing the product themes of “charcoal” and “purification.” I also created modern and consumer-centric advertisements to introduce the new line.